Fan Shirt debuted in its first live game when Slovakia played England in the 2016 Eurocup. 100 football fans got the opportunity to experience the real time football action through haptic feedback on their skin. It truly elevated their experience of the game and their reactions exceeded our expectations. It is always amazing to see the pure joy, excitement and surprise on people’s faces when they experience our Football Fan Shirt.
Billie Whitehouse our CEO and co-founder presented as part of the Adobe sponsored stage on designing for experience. She followed Stefan Sagmeister’s keynote with an inspirational talk about the next step in wearables and the future of haptic feedback. Next to this venue, Billie was part of several industry leading panel discussions with - amongst others - OMD, Facebook, Nissan, GoPro and P&G.
Our experiential booth at the entrance of the Palais de Festival proved to be a great touchpoint for a highly interested audience from various industry backgrounds. We received great feedback from the hundreds of people that stopped by for a demo. The reaction to what we are now making possible for the sports’ fan was very enthusiastic with an immediate desire to get one of their own. Football Fan Shirt isn’t just the future of football; it’s the future of sports and fan experiences in the broadest sense.